An investigation into blood donation intentions among non-donors

Reid, M and Wood, A 2008, 'An investigation into blood donation intentions among non-donors', International Journal of Nonprofit and Voluntary Sector Marketing (INVSM), vol. 13, pp. 31-43.


Document type: Journal Article
Collection: Journal Articles

Title An investigation into blood donation intentions among non-donors
Author(s) Reid, M
Wood, A
Year 2008
Journal name International Journal of Nonprofit and Voluntary Sector Marketing (INVSM)
Volume number 13
Start page 31
End page 43
Total pages 13
Publisher John Wiley and Sons
Abstract In broad terms, the donation of blood along with organ and bone marrow donation is considered to be the ultimate act of humanity involving a voluntary and anonymous exchange between two people of a life saving commodity. Yet motivating people to donate blood is a significantly difficult task. The aim of this paper is to use the Theory of Planned Behaviour (TPB) to examine non-donors on the basis of their likely intention to donate blood in the future and to identify barriers on these more favourable non-donors. This exploratory research finds that subjective norm, perceived behavioural control and time related barriers are related to intent to donate by current non-donors. Differences between higher and lower intention donors are also explored.
Subject Marketing not elsewhere classified
DOI - identifier 10.1002/nvsm.296
Copyright notice © 2007 John Wiley and Sons
ISSN 1465-4520
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