Investigating the value of a peer-to-peer mentoring experience

Griffiths, K, Kopanidis, F and Steel, M 2018, 'Investigating the value of a peer-to-peer mentoring experience', Australasian Marketing Journal, vol. 26, no. 2, pp. 92-98.


Document type: Journal Article
Collection: Journal Articles

Title Investigating the value of a peer-to-peer mentoring experience
Author(s) Griffiths, K
Kopanidis, F
Steel, M
Year 2018
Journal name Australasian Marketing Journal
Volume number 26
Issue number 2
Start page 92
End page 98
Total pages 7
Publisher Elsevier
Abstract Globalization of business skills has become critical as employers have a requirement for culturally adaptable marketing and business graduates who are "work ready" in either Australia or overseas. These students must have both discipline knowledge and soft skills including cultural competence. How students develop intercultural skills at university is discussed. Given that more than ninety percent of local university students do not participate in academic offshore experiences, a focus is on the internationalizationat-home activities that universities offer. This study looks at cross-cultural peer-to-peer mentoring. A paucity of research on the effect of these experiences further enhances the relevance of this topic. This research investigates whether Australian marketing and business students who undertake a cross-cultural peer-to-peer mentoring experience "at home" become more cross-culturally adaptable. A quasi experimental pre and post-test survey shows that this method of an "at home" cross-cultural experience has a significant effect on four of the cultural dimensions. They are Flexibility/Openness, Personal Autonomy, Perceptual Acuity and Fulfilment. This means that as a result of this study, the recommendation for future peer-to-peer mentoring experiences would be to specifically target these significant dimensions as part of the peer-to-peer mentoring agenda. The focus of their agenda on these dimensions would allow peer-to-peer mentors of different ethnicities and those mentors who are Australian born but who mentor students from different countries, to be confident that their work was directly attributable to increasing their mentees' and their own cross-cultural adaptability. It shows that cross-cultural mentoring for marketing and other business students in an "at home" setting is an important part of preparing business and more specifically marketing students for the challenges of the global workplace.
Subject Marketing not elsewhere classified
Keyword(s) Cross Cultural Adaptability Inventory
Cross-cultural adaptability
Graduate global employment
Internationalization
Peer-to-peer mentoring
Quantitative method
DOI - identifier 10.1016/j.ausmj.2018.05.006
Copyright notice © 2018 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved.
ISSN 1441-3582
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