How industry competition ruined windsurfing

Thomas, S and Potts, J 2016, 'How industry competition ruined windsurfing', Sport, Business and Management, an International Journal, vol. 6, no. 5, pp. 565-578.


Document type: Journal Article
Collection: Journal Articles

Title How industry competition ruined windsurfing
Author(s) Thomas, S
Potts, J
Year 2016
Journal name Sport, Business and Management, an International Journal
Volume number 6
Issue number 5
Start page 565
End page 578
Total pages 14
Publisher Emerald
Abstract Purpose The purpose of this paper is to investigate a competitive evolutionary process we call "innovation overshooting" that has been observed in equipment-based sports, using windsurfing as a case study. Design/methodology/approach The case-study approach is based upon primary data gathered through semi-structured, in-depth interviews with pioneers of the case-study sport and through analysis of international and domestic industry publications and grey literature. Findings New sports, in particular equipment-based "lifestyle" sports, can experience a rapid rise in popularity but eventually technology-driven competition leads to equipment overshooting the capabilities and financial budgets of most users. This Schumpeterian market process leads to a rapid decline in participation and the eventual collapse of the market for the sport's equipment. Originality/value Models of endogenous overshooting are established in the study of finance and business cycles, and have recently been extended to the music and design industry. The authors extend this to the sports equipment sector finding clear evidence of evolutionary competitive technological and market overshooting.
Subject Industry Economics and Industrial Organisation
Applied Economics not elsewhere classified
Keyword(s) Creative Instability
Innovation overshooting
Sport sustainability
Sport technology
Sports equipment
DOI - identifier 10.1108/SBM-09-2016-0045
Copyright notice © 2016 Emerald Group Publishing Limited
ISSN 2042-678X
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