Melbourne's Music Laneways

Strong, C, Rogers, I and Cannizzo, F 2016, Melbourne's Music Laneways, RMIT, Melbourne, Australia

Document type: Commissioned Reports
Collection: Commissioned Reports

Title of report Melbourne's Music Laneways
Author(s) Strong, C
Rogers, I
Cannizzo, F
Year of publication 2016
Publisher RMIT
Place of publication Melbourne, Australia
Subjects Arts and Cultural Policy
Abstract/Summary Popular music is increasingly becoming recognised as an important aspect of a city's identity and history (Bennett, 2015; Roberts, 2014). In Melbourne, one of the ways this has been recognised is through the creation of laneways named after bands and musicians. These spaces have the potential to be a celebration of Melbourne's music history and a way of increasing its appeal as a tourist destination. However, to date, no research has attempted to evaluate the visibility, usage and public reception of Melbourne's music heritage laneways: AC/DC Lane, Amphlett Lane, and Rowland S Howard Lane. This qualitative study provides a preliminary analysis of the effectiveness of these laneways. Building on past research on popular music's place in the identity of cities, we interviewed laneway visitors, asking about the value of the laneways, their shortcomings and effectiveness as commemorative sites, and how future laneway namings should proceed. To complement interviews and field research, we also analysed digital social media sites and profiles relating to the laneways and associated music fan groups. The purpose of this study has been to locate the key factors adding value to Melbourne's music laneways for visitors, in order to maximise the economic, social and cultural value of the laneways for Melbourne, its residents and other stakeholders. The study reveals that Melbourne's music laneways are valuable for Melburnians and non-Melburnians alike, with overseas, interstate and local visitors reporting positive experiences with the sites. However, the public's level of engagement with the laneways is extremely varied across the sites, and increased with the inclusion of elements of visual appeal and when the lanes are located in proximity to other relevant points of interest.
Commissioning body Creative Victoria
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