Micro-Media, Micro-Philanthropy, and Micro-Citizenship in China

Yu, H 2015, 'Micro-Media, Micro-Philanthropy, and Micro-Citizenship in China' in Qing LUO (ed.) Global Media Worlds and China 媒体视野中的中国与世界, Communication University of China Press, Beijing, China, pp. 79-92.


Document type: Book Chapter
Collection: Book Chapters

Title Micro-Media, Micro-Philanthropy, and Micro-Citizenship in China
Author(s) Yu, H
Year 2015
Title of book Global Media Worlds and China 媒体视野中的中国与世界
Publisher Communication University of China Press
Place of publication Beijing, China
Editor(s) Qing LUO
Start page 79
End page 92
Subjects Asian Cultural Studies
Media Studies
Communication Technology and Digital Media Studies
Summary This article examines the history and politics of social media and especially micro-blogging in China. It reviews a micro-blog event of the year 2011- "Random Street Snapshots to Rescue Child Beggars" - in order to illustrate the role of micro-media in Chinese civic movements. I argue that the micro-blog event represents the emergence of micro-philanthropy in China among its urban and educated residents. This and many other mediated events that aim to help the poor, disadvantaged, under-privileged and marginalized constitute what I call "micro-citizenship" in China. The three proposed concepts- micro-media, micro-philanthropy, and micro-citizenship- are key to the discussion of the dynamic and patterns of Chinese media and communication, and are discussed through a macro approach with references to case studies.
Copyright notice © 2015 https:/​/​creativecommons.org/​licenses/​by-nc-nd/​4.0/​
ISBN 9787565712616
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