Do Western Companies Appropriately Adapt Their Indonesian Promotional Websites to an Indonesian Audience? A Study Applying Content Analysis of Cultural Cues Reveals Some Answers

Smith, P, Wee, A, Anuar, M and Kijbumrung, T 2018, 'Do Western Companies Appropriately Adapt Their Indonesian Promotional Websites to an Indonesian Audience? A Study Applying Content Analysis of Cultural Cues Reveals Some Answers', Asian Social Science, vol. 14, no. 12, pp. 274-286.


Document type: Journal Article
Collection: Journal Articles

Title Do Western Companies Appropriately Adapt Their Indonesian Promotional Websites to an Indonesian Audience? A Study Applying Content Analysis of Cultural Cues Reveals Some Answers
Author(s) Smith, P
Wee, A
Anuar, M
Kijbumrung, T
Year 2018
Journal name Asian Social Science
Volume number 14
Issue number 12
Start page 274
End page 286
Total pages 13
Publisher Canadian Center of Science and Education
Abstract This study explores the depiction of local culture in the Indonesian websites of English and American companies operating in Indonesia. The objective is to evaluate if the websites have been adapted to the local culture of Indonesia. Content analysis was employed in the analysis utilising an instrument applied in many similar types of research on website content analysis. Results of the study suggest that more effort is needed by the foreign companies to adapt their websites to this local cultural environment, particularly with regards to the cultural dimensions of high context, collectivism and power distance.
Subject Asian Cultural Studies
Communication and Media Studies not elsewhere classified
Keyword(s) websites
culture
Hofstede
Indonesia
DOI - identifier 10.5539/ass.v14n12p274
Copyright notice © Creative Commons Attribution 4.0 License
ISSN 1911-2025
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