Construction of discursive fandom and structural fandom through anime comics and game fan conventions in Malaysia

Yamato, E 2018, 'Construction of discursive fandom and structural fandom through anime comics and game fan conventions in Malaysia', European Journal of Cultural Studies, vol. 21, no. 4, pp. 469-485.


Document type: Journal Article
Collection: Journal Articles

Title Construction of discursive fandom and structural fandom through anime comics and game fan conventions in Malaysia
Author(s) Yamato, E
Year 2018
Journal name European Journal of Cultural Studies
Volume number 21
Issue number 4
Start page 469
End page 485
Total pages 17
Publisher Sage Publications Ltd.
Abstract This article discusses the concept of fandom structures centring on Japanese popular culture fan conventions by highlighting potential factors underlying young Malaysians' involvement in such conventions. Data were collected from participatory observations at four conventions and interviews with nine Malaysians involved in conventions for at least 5 years. These participants felt marginalized in their school lives because of their fondness for anime, yet they expressed a sense of togetherness while at conventions. For those continuously involved, the conventions were not limited to only a temporal ritual space, as may be explained with the term 'communitas'. While experiencing a feeling of 'communitas' with other convention attendees as of members of their discursive fandom, they acquired a hierarchical system within other activity-based fandom. In this way, young Malaysians have not merely been subsumed into an existing system as the respective structural fandom communities enable the inclusion of democratic aspects by being open to the public through local conventions.
Subject Asian Cultural Studies
Studies of Asian Society
Communication and Media Studies not elsewhere classified
Keyword(s) Anime
communitas
fan convention
fandom
hierarchical system
Japanese popular culture
DOI - identifier 10.1177/1367549416682964
Copyright notice © The Author(s) 2016.
ISSN 1367-5494
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