Green information systems use in social enterprise: the case of a community-led eco-localization website in the West Midlands region of the UK

Gholami, R, Molla, A, Goswami, S and Brewster, C 2018, 'Green information systems use in social enterprise: the case of a community-led eco-localization website in the West Midlands region of the UK', Information Systems Frontiers, vol. 20, pp. 1345-1361.


Document type: Journal Article
Collection: Journal Articles

Title Green information systems use in social enterprise: the case of a community-led eco-localization website in the West Midlands region of the UK
Author(s) Gholami, R
Molla, A
Goswami, S
Brewster, C
Year 2018
Journal name Information Systems Frontiers
Volume number 20
Start page 1345
End page 1361
Total pages 17
Publisher Springer New York LLC
Abstract This study examines the intention of environmentally-oriented social enterprises to continue using Green IS (an eco-localization website here) in Herefordshire located in the West Midlands region of the United Kingdom. The Herefordshire Greenlinks (HGL) Association is a local business community that operates primarily through the HGL Website in order to help local social enterprises find and trade local eco-friendly goods and services. It is an example of a "market-based" approach to solving social and environmental issues that is inspired by a bottom-up view of community development and eco-localization. Based on the theory of uses and gratification of media use and the new environmental paradigm, we propose a research model that outlines the various factors contributing to intention to continue using an eco-localization website. The research model and its associated hypotheses were empirically tested using a dataset generated from a survey of 83 small social enterprises. The results demonstrate the importance of three different types of gratification - content, social and performance gratification as well as users' environmental concerns in determining the intention to continue using an eco-localization website. This study contributes to the Green IS literature by extending research to the social sector environment, and it also provides practical insight for designers of such community-led eco-localization websites.
Subject Global Information Systems
Business Information Systems
Keyword(s) Green IS
IS continuance
Social enterprise
Uses and Gratifications theory
DOI - identifier 10.1007/s10796-016-9733-z
Copyright notice © Springer Science+Business Media New York 2017
ISSN 1387-3326
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