Out-in, in-out buyer quality innovation pathways for new product outcome: Empirical evidence from the Chinese consumer goods industry

Subramanian, N, Gunasekaran, A, Abdulrahman, M and Qiao, C 2019, 'Out-in, in-out buyer quality innovation pathways for new product outcome: Empirical evidence from the Chinese consumer goods industry', International Journal of Production Economics, vol. 207, pp. 183-194.


Document type: Journal Article
Collection: Journal Articles

Title Out-in, in-out buyer quality innovation pathways for new product outcome: Empirical evidence from the Chinese consumer goods industry
Author(s) Subramanian, N
Gunasekaran, A
Abdulrahman, M
Qiao, C
Year 2019
Journal name International Journal of Production Economics
Volume number 207
Start page 183
End page 194
Total pages 12
Publisher Elsevier
Abstract In today's dynamic environment, quality innovation and new product development (NPD) are the key factors in gaining competitive advantage. However, the quality innovation process is a complex procedure, because it may combine internal and external resource requirements to meet customer expectations. This paper reviews two quality innovation pathways and their respective NPD performances based on the joint supplier-buyer relationship within the fast consumer goods (FCGs) industry. Specifically, we study buyers' quality innovation potential using 'out-in,' which is the identification of quality innovative suppliers, and 'in-out,' which is buyers' quality knowledge transfer ability to suppliers. Our dyadic data from both buyers and suppliers reveal that the supplier's innovation ability and passion is the dominating factor, irrespective of quality innovation pathways, in the context of the Chinese consumer goods industry. However, cooperative attitude and the cost reduction ability of suppliers are the differentiating factors.
Subject Logistics and Supply Chain Management
Transportation and Freight Services not elsewhere classified
Keyword(s) Cost reduction
Innovative supplier
Knowledge transfer
Quality innovation
Supplier-buyer relationship
DOI - identifier 10.1016/j.ijpe.2016.11.009
Copyright notice © 2016 Elsevier B.V. All rights reserved.
ISSN 0925-5273
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