Sustainable Growth Strategies for 999 in the Era of the ASEAN Economic Community: Medical Equipment and Supplies Trading in Thailand during Changing Environmental Conditions

Lao-Hakosol, W and Walsh, J 2016, 'Sustainable Growth Strategies for 999 in the Era of the ASEAN Economic Community: Medical Equipment and Supplies Trading in Thailand during Changing Environmental Conditions', South Asian Journal of Business and Management Cases, vol. 5, no. 2, pp. 136-144.


Document type: Journal Article
Collection: Journal Articles

Title Sustainable Growth Strategies for 999 in the Era of the ASEAN Economic Community: Medical Equipment and Supplies Trading in Thailand during Changing Environmental Conditions
Author(s) Lao-Hakosol, W
Walsh, J
Year 2016
Journal name South Asian Journal of Business and Management Cases
Volume number 5
Issue number 2
Start page 136
End page 144
Total pages 9
Publisher Sage Publications
Abstract 999 is a Thai company that sells, distributes and supports medical equipment and supplies. It has achieved steady growth in its 30 years of existence but now faces unprecedented problems due to environmental change through the implementation of the most recent stage of the Association of Southeast Asian Nations (ASEAN) Economic Community (AEC) and other challenges. As an emerging, ageing, affluenza-suffering country, Thailand offers a number of interesting opportunities for a company in this sector but those opportunities also appeal to current and potential competitors. Should 999 be thinking of defending its current position or seeking to expand to new markets within the region?
Subject Small Business Management
Keyword(s) ASEAN Economic Community
distribution
medical equipment
Southeast Asia
Thailand
DOI - identifier 10.1177/2277977916665918
Copyright notice © https://dx.doi.org/10.1177/2277977916665918
ISSN 2277-9779
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