Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia

Sison, M and Sarabia-Panol, Z 2018, Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia, Routledge, Abingdon, United Kingdom.


Document type: Book
Collection: Books

Title Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia
Author(s) Sison, M
Sarabia-Panol, Z
Year 2018
Publisher Routledge
Place of publication Abingdon, United Kingdom
Subjects International and Development Communication
Organisational, Interpersonal and Intercultural Communication
Communication Studies
Summary Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnamthe book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Copyright notice © 2019 Routledge
Keyword(s) Public relations
corporate social responsibility
community engagement
Southeast Asia
community development
ISBN 9781138838123
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