Portfolio Management in Double Unknown Situations: Technological Platforms and the Role of Cross-Application Managers

Kokshagina, O, Le Masson, P, Weil, B and Cogez, P 2016, 'Portfolio Management in Double Unknown Situations: Technological Platforms and the Role of Cross-Application Managers', Creativity and Innovation Management, vol. 25, no. 2, pp. 270-291.


Document type: Journal Article
Collection: Journal Articles

Title Portfolio Management in Double Unknown Situations: Technological Platforms and the Role of Cross-Application Managers
Author(s) Kokshagina, O
Le Masson, P
Weil, B
Cogez, P
Year 2016
Journal name Creativity and Innovation Management
Volume number 25
Issue number 2
Start page 270
End page 291
Total pages 22
Publisher Wiley-Blackwell Publishing Ltd.
Abstract This article investigates portfolio management in double unknown situations. Double unknown refers to a situation in which the level of uncertainty is high and both technology and markets are as yet unknown. This situation can be an opportunity for new discoveries, creation of new performance solutions and giving direction to portfolio structuring. The literature highlights that the double unknown situation is a prerequisite to designing generic technologies that are able to address many existing and emerging markets and create value across a broad range of applications. The purpose of this paper is to investigate the initial phases of generic technology governance and associated portfolio structuring in multi‐project firms. We studied three empirical contexts of portfolio structuring at the European semiconductor provider STMicroelectronics. The results demonstrate that (1) portfolio management for generic technologies is highly transversal and comprises creating both modules to address market complementarities and the core element of a technological system the platform, and (2) the design of generic technologies requires cross‐application managers who are able to supervise the interactions among innovative concepts developed in different business and research groups and who are responsible for structuring and managing technological and marketing exploration portfolios within the organizational structures of a company.
Subject Innovation and Technology Management
DOI - identifier 10.1111/caim.12121
Copyright notice © 2015 John Wiley & Sons
ISSN 1467-8691
Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 7 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 0 times in Scopus Article
Altmetric details:
Access Statistics: 6 Abstract Views  -  Detailed Statistics
Created: Thu, 21 Feb 2019, 12:10:00 EST by Catalyst Administrator
© 2014 RMIT Research Repository • Powered by Fez SoftwareContact us