Diffusing consumerism in Indonesia: A study on the Yogyakarta Consumer Institute (YCI)

Rohman, A 2015, 'Diffusing consumerism in Indonesia: A study on the Yogyakarta Consumer Institute (YCI)', International Journal of Indonesian Studies, vol. 1, no. 2, pp. 96-109.


Document type: Journal Article
Collection: Journal Articles

Title Diffusing consumerism in Indonesia: A study on the Yogyakarta Consumer Institute (YCI)
Author(s) Rohman, A
Year 2015
Journal name International Journal of Indonesian Studies
Volume number 1
Issue number 2
Start page 96
End page 109
Total pages 14
Publisher Monash University
Abstract Having one of the largest consumer bases in the world does not necessarily entail Indonesia has strong consumer organizations and high consumer protection. This paper addresses this issue and responds to the following questions: what activities has Yogyakarta Consumer Institute (YCI) conducted for mainstream consumers' rights at the grassroots? What factors are identified as supporting and constraining the delivery of these activities? How are they managed? In general, what do activists believe the activities' effects have been and how it has been assessed? Interviewed members of executive board and board of directors, the present research found that the main activities of YCI were advocacy and education to mainstream consumerism in Indonesia. The first provides consumers a place to report their problems and defends consumers' rights in dispute and resolution processes. The later intends to induce awareness and critical thinking to consumers based on solidarity as its core values. The existing solidarity among YCI's volunteers and its well-established networks were factors strengthening YCI as a self-reliant organization. YCI struggled with several factors such as volunteer management, finance, and consumers' ignorance. The first relates to "moonlighting" volunteers lingering program implementations. The second appears as YCI had no major funding due to a strict ideological policy not to seek or earn money from external parties. The last factor is associated with the general situation of consumer awareness in Indonesia that is still low and lacks solidarity. The general belief of YCI's consumerism activists has been that consumerism is still an unpopular issue in Indonesia. Although the consumer protection law has been enacted for more than a decade, it has not brought significant changes due to embedded weaknesses, low law enforcement, political willingness, and the influence of the mass media.
Subject International and Development Communication
Copyright notice © 2015 Authors retain copyright as licensed under a Creative Commons Attribution License (Attribution 3.0 Unported (CC BY 3.0)) that allows authors to use, reuse, and further develop the material published by the journal.
ISSN 2203-4692
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