Online Group Buying (OGB) in Agricultural Food Businesses: An Exploratory Study

Hossain, M, Ahmmed, A, Rahman, S and Chan, C 2019, 'Online Group Buying (OGB) in Agricultural Food Businesses: An Exploratory Study', in Amany Elbanna, Yogesh K. Dwivedi, Deborah Bunker, David Wastell (ed.) Proceedings of the IFIP WG 8.6 International Conference on Transfer and Diffusion of IT (TDIT 2018), Portsmouth, United Kingdom, 25 June 2018, pp. 76-89.


Document type: Conference Paper
Collection: Conference Papers

Title Online Group Buying (OGB) in Agricultural Food Businesses: An Exploratory Study
Author(s) Hossain, M
Ahmmed, A
Rahman, S
Chan, C
Year 2019
Conference name TDIT 2018: Smart Working, Living and Organising
Conference location Portsmouth, United Kingdom
Conference dates 25 June 2018
Proceedings title Proceedings of the IFIP WG 8.6 International Conference on Transfer and Diffusion of IT (TDIT 2018)
Editor(s) Amany Elbanna, Yogesh K. Dwivedi, Deborah Bunker, David Wastell
Publisher Springer
Place of publication Cham, Switzerland
Start page 76
End page 89
Total pages 14
Abstract Although agricultural produces occupy a reasonable portion of OGB businesses, glaringly, a limited research has been reported investigating the issues related to OGB businesses for agricultural commodity. To understand the enablers and inhibitors of OGB adoption in agricultural businesses, we conducted an exploratory research in a developing country i.e., Bangladesh which is unique in many contexts. Based on the data obtained from two focus group discussions and two interviews, we reported a unique OGB business model, particularly form the context of a developing country. This model also explains how OGB can operate in this specific industry. Moreover, we developed a framework to explain adoption of OGB in agricultural businesses. To the best of our knowledge, this is a unique effort employed to explain OGB dynamics from the perspective of supply-side stakeholders, and specifically in agricultural food sector. We briefly reported some practical implications of this study and offered future research directions.
Subjects Information Systems Management
Keyword(s) Online group buying (OGB)
Diffusion
Framework
Agriculture
Exploratory
DOI - identifier 10.1007/978-3-030-04315-5_6
Copyright notice © IFIP International Federation for Information Processing 2019
ISBN 9783030043148
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