A Global Capability Framework for the Public Relations and Communication Management Profession

Gregory, A, Montoya-Martinez, E, Fawkes, J, Turner, R, Sadi, G, Halff, G, Sison, M, Gutierrez-Garcia, E, Wolf, K, Rensburg, R, Thurlow, A, Falkheimer, J, Sevigny, A and Tsetsura, K 2018, A Global Capability Framework for the Public Relations and Communication Management Profession, University of Huddersfield, Huddersfield, U.K.


Document type: Commissioned Reports
Collection: Commissioned Reports

Title of report A Global Capability Framework for the Public Relations and Communication Management Profession
Author(s) Gregory, A
Montoya-Martinez, E
Fawkes, J
Turner, R
Sadi, G
Halff, G
Sison, M
Gutierrez-Garcia, E
Wolf, K
Rensburg, R
Thurlow, A
Falkheimer, J
Sevigny, A
Tsetsura, K
Year of publication 2018
Publisher University of Huddersfield
Place of publication Huddersfield, U.K.
Subjects International and Development Communication
Organisational, Interpersonal and Intercultural Communication
Communication Studies
Abstract/Summary Overall, the two-year, nine-country research suggests: - There is a widely shared set of public relations and communication capabilities that helps define the profession globally - There are minor, but significant, variations between countries' capability sets, particularly concerning the social role of public relations and in the use of terminology - Professional bodies and large employers are enthusiastic about using the framework to manage membership training and education, individual and team management.
Commissioning body Global Alliance for Public Relations and Communication Management
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