From counterculture movement to mainstream market: emergence of the US organic food industry

Schouten, J, Martin, D, Blakaj, H and Botez, A 2015, 'From counterculture movement to mainstream market: emergence of the US organic food industry' in R. Canniford and D. Bajde (ed.) Assembling consumption: researching actors, networks and markets, Routledge, Oxon, United Kingdom, pp. 21-31.


Document type: Book Chapter
Collection: Book Chapters

Title From counterculture movement to mainstream market: emergence of the US organic food industry
Author(s) Schouten, J
Martin, D
Blakaj, H
Botez, A
Year 2015
Title of book Assembling consumption: researching actors, networks and markets
Publisher Routledge
Place of publication Oxon, United Kingdom
Editor(s) R. Canniford and D. Bajde
Start page 21
End page 31
Subjects Marketing not elsewhere classified
Summary This chapter considers the potential for research that reconsiders boundaries commonly established between consumers and consumption environments. The chapter questioned recurrent dualistic categories that feature both in consumer culture and in consumer-culture theory. The chapter examines what dualisms are used for in market contexts, before specifically exploring human/non-human and nature/culture dualisms in consumer research. This chapter takes a dualism to represent: first, the relationship between two opposing and ontologically separate categories that people draw on as linguistic devices to understand, give meaning and represent their life worlds; and second, a mode of theory building reliant on the categorical interplay between binaries. Dualisms are common feature es of everyday consumer cultures. The aim of this questioning is to generate different ways to think about markets and consumer cultures. Finally, the chapter consider the case for retaining dualisms, by acknowledging how they may feature differently in consumers' and consumer researchers' knowledge-making practices.
Copyright notice © 2016 The Contributor(s)
DOI - identifier 10.4324/9781315743608
ISBN 9781317589631
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