More than meets the Eye: Advertising Process and the Barry Banks Blakeney Archive

Crawford, R 2018, 'More than meets the Eye: Advertising Process and the Barry Banks Blakeney Archive', RMIT Design Archives Journal, vol. 8, no. 2, pp. 45-53.


Document type: Journal Article
Collection: Journal Articles

Title More than meets the Eye: Advertising Process and the Barry Banks Blakeney Archive
Author(s) Crawford, R
Year 2018
Journal name RMIT Design Archives Journal
Volume number 8
Issue number 2
Start page 45
End page 53
Total pages 9
Publisher RMIT Design Archives
Abstract The popularity of television programs such as Mad Men, and more locally, the Gruen Transfer revealed the publics fascination with the inner workings of the advertising industry. While such programs have helped demystify some of the industrys tricks and practices, their focus on the more dramatic aspects of the advertising profession, such as the inspirational genius behind a campaign or the winning of a new account, tends to reinforce the image of advertising as a glamorous business. The reality, however, is somewhat more ordinary. This paper seeks to redress this imbalance by providing an insight into the everyday practices of a small Melbourne-based advertising agency, Barry Banks Blakeney, which operated in the second half of the twentieth century.
Subject Consumption and Everyday Life
Communication Studies
Business and Labour History
Keyword(s) advertising
advertising agencies
archives
commercial art
Copyright notice ©
ISSN 1838-7314
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