Exploring the influence of communication on small business innovation and readiness for change

McMurray, A and Burnett, H 2004, 'Exploring the influence of communication on small business innovation and readiness for change', Journal of New Business Ideas and Trends, vol. 2, no. 2, pp. 1-11.


Document type: Journal Article
Collection: Journal Articles

Title Exploring the influence of communication on small business innovation and readiness for change
Author(s) McMurray, A
Burnett, H
Year 2004
Journal name Journal of New Business Ideas and Trends
Volume number 2
Issue number 2
Start page 1
End page 11
Total pages 11
Publisher UBD Consulting and Publishing
Abstract This exploratory study investigates organizational communication, innovation and readiness for change in relation to micro and small business success. It provides insights into how successful small business owners choose different communication channels to innovate and create new ideas in a workplace that is ready for change. The study was conducted on ten small businesses based in Melbourne. Analysis was carried out by an internal analysis of the small business workplace through semi-structured interview and questionnaire. The findings show that organizational communication plays a vital role in the success of a micro and small business. It touches on all aspects of small business management and its members and sets the scene for a climate of innovation and change, particularly in the first stages of business development.
Subject Innovation and Technology Management
ISSN 1446-8719
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Created: Wed, 17 Nov 2010, 16:09:00 EST by Catalyst Administrator
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