Communicating Development: Towards Strategic, Inclusive and Creative Approaches

Sison, M 2017, 'Communicating Development: Towards Strategic, Inclusive and Creative Approaches' in Paul Battersby and Ravi K. Roy (ed.) International Development: A Global Perspective on Theory and Practice, Sage Publications Limited, London, United Kingdom, pp. 213-229.


Document type: Book Chapter
Collection: Book Chapters

Title Communicating Development: Towards Strategic, Inclusive and Creative Approaches
Author(s) Sison, M
Year 2017
Title of book International Development: A Global Perspective on Theory and Practice
Publisher Sage Publications Limited
Place of publication London, United Kingdom
Editor(s) Paul Battersby and Ravi K. Roy
Start page 213
End page 229
Subjects International and Development Communication
Organisational, Interpersonal and Intercultural Communication
Communication Studies
Summary This chapter examines the interplay between media and communication and development within a complex and global context. The blurring of geographical boundaries, the emergence of new media and communication technologies and an increasingly fragile economic and political environment demand sophisticated and yet culture-sensitive approaches to communication. Social issues, previously the domain of governments, are now being integrated into business practices by the private sector as part of their commitments to sustainability and social responsibility. As many scholars (Berry and Kamau, 2013; Couldry et al., 2010; Jamieson and Campbell, 2000) contend, media and communication as processes, structures and technologies shape and influence political and societal discourses. And as such, the role of communication is critical to engendering development and social change. This chapter examines the interplay between media and communication and development within a complex and global context. The blurring of geographical boundaries, the emergence of new media and communication technologies and an increasingly fragile economic and political environment demand sophisticated and yet culture-sensitive approaches to communication. Social issues, previously the domain of governments, are now being integrated into business practices by the private sector as part of their commitments to sustainability and social responsibility. As many scholars (Berry and Kamau, 2013; Couldry et al., 2010; Jamieson and Campbell, 2000) contend, media and communication as processes, structures and technologies shape and influence political and societal discourses. And as such, the role of communication is critical to engendering development and social change.
Copyright notice © Marianne D Sison 2017
Keyword(s) development communication
multiple perspective approach
strategic communication
ICT4D
creative strategies
ISBN 9781446266816
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