Measuring New Product Development Project Success in Vietnamese Small and Medium-Sized Enterprises

Dang, N, McMurray, A and Huang, C 2017, 'Measuring New Product Development Project Success in Vietnamese Small and Medium-Sized Enterprises' in Jussi Ilari Kantola, Tibor Barath, Salman Nazir (ed.) Advances in Human Factors, Business Management and Leadership, Springer, USA, pp. 290-296.


Document type: Book Chapter
Collection: Book Chapters

Title Measuring New Product Development Project Success in Vietnamese Small and Medium-Sized Enterprises
Author(s) Dang, N
McMurray, A
Huang, C
Year 2017
Title of book Advances in Human Factors, Business Management and Leadership
Publisher Springer
Place of publication USA
Editor(s) Jussi Ilari Kantola, Tibor Barath, Salman Nazir
Start page 290
End page 296
Subjects Innovation and Technology Management
Summary New product development (NPD) is crucial for organizations to ensure their market positioning. The purpose of this study is to examine the measurement of NPD project success in Vietnamese manufacturing small and medium-sized enterprises (SMEs). A total of 795 questionnaires were sent to manufacturing SMEs in Hanoi, with 340 usable responses received yielding a response rate of 42.77%. Using SPSS (v.24) software to analyze the data, the findings indicated that three dimensions: subjective customer acceptance, objective customer acceptance and technical success had a significant impact on the overall NPD project success measurement. Financial performance did not have a significant impact on the overall NPD project success measurement. The study findings enhance our understanding about the key dimensions of the overall NPD project success measurement in Vietnamese organizations. Vietnamese business managers may use the results to improve NPD project success in their organizations by formulating better policies supporting both financial and non-financial innovation success.
Copyright notice © Springer International Publishing AG 2018
Keyword(s) new product development
success measurement
Vietnam
manufacturing industry
SMEs
DOI - identifier 10.1007/978-3-319-60372-8_28
ISBN 9783319603728
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