Bio-Caps Nepal

Walsh, J and Jha, D 2012, 'Bio-Caps Nepal', South Asian journal of Business and Management Cases, vol. 1, no. 1, pp. 43-50.


Document type: Journal Article
Collection: Journal Articles

Title Bio-Caps Nepal
Author(s) Walsh, J
Jha, D
Year 2012
Journal name South Asian journal of Business and Management Cases
Volume number 1
Issue number 1
Start page 43
End page 50
Total pages 8
Publisher Sage
Abstract Bio-Caps India manufactures gelatin capsules for pharmaceutical manufacturers in India. The capsules are made in part from animal products, which represents an area of cultural sensitivity and requires the trust of end users and intermediaries who recommend specific drugs. Currently, Nepalese manufacturers deal with a single supplier and there is an opportunity for Bio-Caps to open a branch office in Kathmandu to work with local producers to provide better service. However, Nepal remains a poor country with very limited physical or business infrastructure, and it is far from certain that projected market demand can be met in circumstances of such uncertainty. The case focuses on the specific form and business model selected by the company and considers whether these are suitable for the environment to be explored.
Subject Marketing Management (incl. Strategy and Customer Relations)
Keyword(s) Cultural sensitivity
business infrastructure
new market entry
environment
Bio-Caps
Nepal
DOI - identifier 10.1177/227797791200100105
Copyright notice © 2012 Birla Institute of Management Technology
ISSN 2277-9779
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