Participatory communication with social media

Russo, A, Watkins, J, Kelly, L and Chan, S 2008, 'Participatory communication with social media', Curator, vol. 51, no. 1, pp. 21-31.

Document type: Journal Article
Collection: Journal Articles

Title Participatory communication with social media
Author(s) Russo, A
Watkins, J
Kelly, L
Chan, S
Year 2008
Journal name Curator
Volume number 51
Issue number 1
Start page 21
End page 31
Total pages 11
Publisher AltaMira Press
Abstract Major museums worldwide are starting to use social media such as blogs, podcasts and content shares to engage users via participatory communication. This marks a shift in how museums publicly communicate their role as custodians of cultural content and so presents debate around an institution¿s attitude towards cultural authority. It also signifies a new possible direction for museum learning. This article reports on a range of initiatives that demonstrate how participatory communication via social media can be integrated into museum practices. It argues that the social media space presents an ideal opportunity for museums to build online communities of interest around authentic cultural information, and concludes with some recent findings on and recommendations for social media implementation.
Keyword(s) Communication
Digital cultural communication
Online communities
Social media
Virtual communications
Web 2.0
Copyright notice Copyright © 2008 AltaMira Press.
ISSN 0011-3069
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