Socially responsible design: Thinking beyond the triple bottom line to socially responsive and sustainable product design

Melles, G, de Vere, I and Misic, V 2011, 'Socially responsible design: Thinking beyond the triple bottom line to socially responsive and sustainable product design', CoDesign, vol. 7, no. 34, pp. 143-154.


Document type: Journal Article
Collection: Journal Articles

Title Socially responsible design: Thinking beyond the triple bottom line to socially responsive and sustainable product design
Author(s) Melles, G
de Vere, I
Misic, V
Year 2011
Journal name CoDesign
Volume number 7
Issue number 34
Start page 143
End page 154
Total pages 12
Publisher Taylor & Francis
Abstract As the focus of product design has shifted from exclusively commercial to sustainability and social concerns, design education in this area has endeavoured to keep pace. Victor Papanek's book Design for the real world, crystallised many of the systemic social, economic and environmental concerns into an argument for change through eco-design, inclusive design and, in business and corporate contexts, a triple bottom line of social, environmental and economic factors. Simultaneously, design has developed and evolved participatory and co-design approaches, with high-profile consultancies such as IDEO proving that early involvement of designers with 'wicked' social and environmental problems is possible. This position paper revisits Papanek's agenda for industrial design, and examines the link with participatory approaches, and existing socially responsible design agendas and examples. Identifying eight critical features of socially sustainable product design, this paper suggests that Papanek's original agenda for socially responsible and sustainable design has been partly fulfilled and must be developed further through the changed role of the designer as facilitator of flexible design solutions that meet local needs and resources.
Subject Industrial Design
Keyword(s) education
product design
social design
socially responsive
sustainability
systems
DOI - identifier 10.1080/15710882.2011.630473
Copyright notice © 2011 Taylor and Francis Group, LLC.
ISSN 1571-0882
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