Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior

Kock, F, Josiassen, A, Assaf, A, Karpen, I and Farrelly, F 2018, 'Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior', Journal of Travel Research, vol. 58, no. 3, pp. 427-439.


Document type: Journal Article
Collection: Journal Articles

Title Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior
Author(s) Kock, F
Josiassen, A
Assaf, A
Karpen, I
Farrelly, F
Year 2018
Journal name Journal of Travel Research
Volume number 58
Issue number 3
Start page 427
End page 439
Total pages 13
Publisher Sage Publications, Inc.
Abstract People often demonstrate a home country bias toward their own nation over other nations. This bias is an important determinant of their behavior. Drawing on seminal research from marketing and psychology, the authors provide the first investigation of the tourism ethnocentrism (TE) phenomenon that captures tourists' and residents' motivation to support the domestic tourism economy. The research reported herein develops the parsimonious, reliable, and valid TE scale, and provides an empirical test thereof. The results show that TE is an important means to investigate both tourists' and residents' behavior. It drives tourists' willingness to engage in and recommend domestic tourism, as well as residents' support for domestic tourism development. The results further reveal that higher levels of tourists' "perceived self-efficacy to contribute to the domestic economy" and lower levels of "perceived economy support of others" strengthen TE's effect. The authors discuss the implications of these findings for research and practice.
Subject Tourism Marketing
Marketing Management (incl. Strategy and Customer Relations)
DOI - identifier 10.1177/0047287518755504
Copyright notice © The Author(s) 2018
ISSN 0047-2875
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