From local gardens to the national market: The case of cut flowers in Kathmandu

Walsh, J 2016, 'From local gardens to the national market: The case of cut flowers in Kathmandu', International Journal of Entrepreneurship and Innovation Management, vol. 20, no. 56, pp. 320-329.


Document type: Journal Article
Collection: Journal Articles

Title From local gardens to the national market: The case of cut flowers in Kathmandu
Author(s) Walsh, J
Year 2016
Journal name International Journal of Entrepreneurship and Innovation Management
Volume number 20
Issue number 56
Start page 320
End page 329
Total pages 10
Publisher Inderscience Publishers
Abstract Emerging economies develop unevenly, with comparatively small and mostly urban areas being the centre of most development and the place of accommodation for those benefiting from it. In Nepal, a landlocked country graduating from least developed country status, that space is provided almost entirely by central Kathmandu, the capital city. It is there that consumption of consumer goods acquired commercially takes place almost completely. As a middle class emerges, it tends to aspire towards the professionalisation of important family-based rituals, such as weddings and births, as well as religious celebrations. In this situation, cut flowers represent a genuine commercial opportunity as these rituals are professionalised on a seasonal, at least partly predictable pattern. This paper examines how small-scale operations might come to participate in such a commercial sector and what problems and constraints they face in so doing. The result is an exposition of market development in an emerging market.
Subject Marketing Management (incl. Strategy and Customer Relations)
Keyword(s) Cut flowers
Market development
Nepal
Price competition
Technical capacity
DOI - identifier 10.1504/IJEIM.2016.080010
Copyright notice Copyright © 2016 Inderscience Enterprises Ltd.
ISSN 1368-275X
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