Off the books: Oral history and transnational advertising agencies in Southeast Asia

Crawford, R 2019, 'Off the books: Oral history and transnational advertising agencies in Southeast Asia', Enterprise and Society, vol. 20, no. 1, pp. 47-59.


Document type: Journal Article
Collection: Journal Articles

Title Off the books: Oral history and transnational advertising agencies in Southeast Asia
Author(s) Crawford, R
Year 2019
Journal name Enterprise and Society
Volume number 20
Issue number 1
Start page 47
End page 59
Total pages 13
Publisher Cambridge
Abstract This article reflects on the contribution that oral history can make to business historians by examining the Australian advertising professionals' experiences of working in Southeast Asia from the 1960s to the 1980s. Interviews with these advertising professionals examined the processes by which they entered the region as well as their experiences of working there. In addition to documenting information and insights that are altogether absent from official records, the interviews offer an opportunity to reflect on broader social, cultural, and economic contexts and the degree to which they impacted on interviewees' actions. By illustrating the transmission of business cultures through advertising agency networks as well as their impact on global business, this article also demonstrates oral history's capacity to connect personal experience with business history.
Subject Globalisation and Culture
Australian History (excl. Aboriginal and Torres Strait Islander History)
Business and Labour History
Keyword(s) Business
DOI - identifier 10.1017/eso.2018.107
Copyright notice © The Author 2019. Published by Cambridge University Press on behalf of the Business History Conference
ISSN 1467-2227
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