Using a qualitative vignette to explore a complex public health issue

Jackson, M, Harrison, P, Swinburn, B and Lawrence, M 2015, 'Using a qualitative vignette to explore a complex public health issue', Qualitative Health Research, vol. 25, no. 10, pp. 1395-1409.


Document type: Journal Article
Collection: Journal Articles

Title Using a qualitative vignette to explore a complex public health issue
Author(s) Jackson, M
Harrison, P
Swinburn, B
Lawrence, M
Year 2015
Journal name Qualitative Health Research
Volume number 25
Issue number 10
Start page 1395
End page 1409
Total pages 15
Publisher SAGE Publications
Abstract This article discusses how qualitative vignettes were combined with interviews to explore a complex public health issue; that is, promoting unhealthy foods and beverages to children and adolescents. It outlines how the technique was applied in practice and the combination of vignette-based interviews with a broader approach involving Gadamerian hermeneutics. Twenty-one participants from the public health community and the marketing and food and beverage industries took part in vignette-based interviews between March and September 2012. Overall, the qualitative vignette method afforded an efficient, generally well-received technique that effectively explored the issue of promoting unhealthy foods and beverages to children and adolescents. The vignette provided structure to interviews but allowed certain responses to be investigated in greater depth. Through this research, we argue that qualitative vignettes allow researchers to explore complex public health issues. This article also provides a valuable resource for researchers seeking to explore this technique.
Subject Public Health and Health Services not elsewhere classified
Keyword(s) adolescents/youth
children
interviews
knowledge transfer
obesity / overweight
research
interdisciplinary
research
qualitative
social issues
DOI - identifier 10.1177/1049732315570119
Copyright notice © The Author(s) 2015
ISSN 1049-7323
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