Unhealthy food, integrated marketing communication and power: a critical analysis

Jackson, M, Harrison, P, Swinburn, B and Lawrence, M 2014, 'Unhealthy food, integrated marketing communication and power: a critical analysis', Critical Public Health, vol. 24, no. 4, pp. 489-505.

Document type: Journal Article
Collection: Journal Articles

Title Unhealthy food, integrated marketing communication and power: a critical analysis
Author(s) Jackson, M
Harrison, P
Swinburn, B
Lawrence, M
Year 2014
Journal name Critical Public Health
Volume number 24
Issue number 4
Start page 489
End page 505
Total pages 17
Publisher Routledge
Abstract Public health advocates have repeatedly highlighted parallels between food marketing and childhood obesity. Yet existing literature has not explored the connection between the promotion of unhealthy foods and beverages, certain characteristics of integrated marketing communication (IMC) and the power of multinational food and beverage companies. This is problematic because IMC represents the dominant marketing paradigm in use today. This article draws on critical theory and literature from across public health, marketing, business and related fields. By focusing on macro-level antecedents and interactions, this discussion highlights a previously unarticulated dimension of the promotion of unhealthy foods and beverages to children and adolescents. In doing so, this discussion aims to generate greater recognition of the broader environmental circumstances and processes that surround food marketing tactics and their consequences for public health nutrition. This perspective will also contribute to an expanded understanding of unhealthy food marketing and its unintended consequences, among an audience of nutrition, public health and policy communities.
Subject Public Health and Health Services not elsewhere classified
Keyword(s) childhood obesity
food marketing
integrated marketing communication (IMC)
public health nutrition
DOI - identifier 10.1080/09581596.2013.878454
Copyright notice © 2014 Taylor & Francis
ISSN 0958-1596
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