Shopping intent recognition and location prediction from cyber-physical activities via Wi-Fi logs

Kaur, M, Salim, F, Ren, Y, Chan, J, Tomko, M and Sanderson, M 2018, 'Shopping intent recognition and location prediction from cyber-physical activities via Wi-Fi logs', in Proceedings of the 5th Conference on Systems for Built Environments, Shenzhen, China, 07-08 November 2018, pp. 130-139.


Document type: Conference Paper
Collection: Conference Papers

Title Shopping intent recognition and location prediction from cyber-physical activities via Wi-Fi logs
Author(s) Kaur, M
Salim, F
Ren, Y
Chan, J
Tomko, M
Sanderson, M
Year 2018
Conference name The 5th Conference on Systems for Built Environments (Buildsys'18)
Conference location Shenzhen, China
Conference dates 07-08 November 2018
Proceedings title Proceedings of the 5th Conference on Systems for Built Environments
Publisher ACM
Place of publication New York, United States
Start page 130
End page 139
Total pages 10
Abstract This paper investigates the Cyber-Physical behavior of a user in a large indoor shopping center by leveraging anonymized (opt in) Wi-Fi association and browsing logs recorded by the center operators. Our analysis shows that many users exhibit high correlation between their cyber activities and physical context. To find this correlation, we propose a mechanism to semantically label a physical space with rich categorical information from Wikipedia concepts and compute a contextual similarity that represents a customer's activities with the mall context. We further show the use of cyber-physical contextual similarity in two different applications: user behavior classification and future location prediction. The experimental results demonstrate that the users' contextual similarity significantly improves the accuracy of such applications.
Subjects Ubiquitous Computing
Keyword(s) Wi-Fi logs analysis
intent recognition
shopping behaviour analysis
DOI - identifier /10.1145/3276774.3276786
Copyright notice © 2018 Association for Computing Machinery
ISBN 9781450359511
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