Comparison of Customer Attendance Motivations at Victoria Park and Manning Farmers' Markets, Perth, Western Australia

Azavedo, M and Walsh, J 2019, 'Comparison of Customer Attendance Motivations at Victoria Park and Manning Farmers' Markets, Perth, Western Australia', Pertanika Journal of Social Sciences and Humanities, vol. 27, no. 1, pp. 27-44.


Document type: Journal Article
Collection: Journal Articles

Title Comparison of Customer Attendance Motivations at Victoria Park and Manning Farmers' Markets, Perth, Western Australia
Author(s) Azavedo, M
Walsh, J
Year 2019
Journal name Pertanika Journal of Social Sciences and Humanities
Volume number 27
Issue number 1
Start page 27
End page 44
Total pages 18
Publisher Universiti Putra Malaysia, Universiti Pertanian Malaysia Press
Abstract In March 2016, a survey of consumer attendance motivations was conducted at Victoria Park Farmers' Market, Perth, Western Australia. Whilst the main motivation, purchase of fresh produce, was the same as described in a number of previous studies, there were also differences. Accordingly, it was decided to conduct a further consumer survey, at a different farmers' market in the Perth area, to confirm or otherwise the Victoria Park findings. Manning Farmers' Market, at a distance of approximately three kilometres from Victoria Park was chosen. The survey was undertaken in May/June 2017. Results were very similar to Victoria Park, for instance around demographics and sociability concerns. Amongst the demographics the only statistically significant difference was in the greater number of attendees over 46 years at Manning Farmers' Market (though modal age group was the same at both markets). Attitudinally the only significant difference to emerge was greater concern for food safety at Manning Farmers' Market. Motivationally, Manning Farmers' Market customers gave a more positive ranking than Victoria Park Farmers' Market customers to purchasing fresh produce and purchasing packaged foods and a lower positive ranking than Victoria Park Farmers' Market customers to purchasing ready to eat foods and attending events/activities and concerts. This paper describes comparative outcomes between Victoria Park Farmers' Market and Manning Farmers' market in detail, assesses the research approaches and results for both, and contextualises them within global research on farmers' markets, through a framework of comparing outcomes at the two markets.
Subject Urban Sociology and Community Studies
Keyword(s) Attendance motivations
attendee attitudes
farmers' markets
fresh produce
Copyright notice © 2019 Universiti Putra Malaysia Press
ISSN 2231-8534
Versions
Version Filter Type
Access Statistics: 14 Abstract Views  -  Detailed Statistics
Created: Thu, 23 May 2019, 08:44:00 EST by Catalyst Administrator
© 2014 RMIT Research Repository • Powered by Fez SoftwareContact us