Human values and technology readiness: The mediating role of consumer perceived value

White, C, McMurray, A and Rudito, P 2017, 'Human values and technology readiness: The mediating role of consumer perceived value', International Journal of Services Technology and Management, vol. 23, no. 4, pp. 331-347.


Document type: Journal Article
Collection: Journal Articles

Title Human values and technology readiness: The mediating role of consumer perceived value
Author(s) White, C
McMurray, A
Rudito, P
Year 2017
Journal name International Journal of Services Technology and Management
Volume number 23
Issue number 4
Start page 331
End page 347
Total pages 8
Publisher Inderscience Publishers
Abstract Despite the wide use of the values-attitude-behaviour model in business and social science research, there is a paucity of current research showing how individual values influence an individuals readiness to adopt technology in non-western countries. We address this deficiency by conducting an empirical study in the Indonesian telecommunication industry. Technology readiness was conceptualized as a conative construct, because of its energizing or striving content and was therefore considered a suitable outcome variable. We proposed that the attitudinal component, consumer perceived value, would mediate the relationship between personal values and technology readiness and this was fully supported. All personal values had a significant in-direct impact on technology readiness and a significant positive effect on all consumer perceived value dimensions. Assumptions based on early value frameworks relating to new technology acceptance are challenged and managerial implications are discussed.
Subject Marketing not elsewhere classified
Keyword(s) Values
Consumer Perceived Value
Technology Readiness
Indonesia
DOI - identifier 10.1504/IJSTM.2017.088154
Copyright notice Copyright © 2017 Inderscience Enterprises Ltd.
ISSN 1460-6720
Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 1 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 0 times in Scopus Article
Altmetric details:
Access Statistics: 17 Abstract Views  -  Detailed Statistics
Created: Thu, 23 May 2019, 08:44:00 EST by Catalyst Administrator
© 2014 RMIT Research Repository • Powered by Fez SoftwareContact us