Digital Food: From Paddock To Platform

Lewis, T 2018, 'Digital Food: From Paddock To Platform', Communication Research and Practice, vol. 4, no. 3, pp. 212-228.


Document type: Journal Article
Collection: Journal Articles

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Title Digital Food: From Paddock To Platform
Author(s) Lewis, T
Year 2018
Journal name Communication Research and Practice
Volume number 4
Issue number 3
Start page 212
End page 228
Total pages 17
Publisher Routledge
Abstract This article examines the growing entanglements between the digital and the world of food while suggesting that food is a particularly generative space through which to understand the evolving but often hidden role of the digital in our everyday lives. The article starts by examining food photography on social media before discussing the role of ordinary people as participants in online food culture via video-sharing platforms such as YouTube. Mapping the shift from web 2.0's dreams of creativity and sharing to the monetisation of digital food communities, section 3 focuses on food politics, and 'the antinomies of connectivity'. The final section discusses big food players and their use of social media in an era of dataveillance and big data. It argues that 'food citizens' need to have an awareness of the commercial logics that support the communicative ecologies in which we increasingly engage with food and lifestyle practices.
Subject Communication and Media Studies not elsewhere classified
Keyword(s) Digital food
Social media
Online activism
Online cookery
Digital food literacies
Copyright notice © 2018 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
ISSN 2204-1451
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