On the relationship between passion, word-of-mouth behaviour and eudaimonic wellbeing

White, C and Yu, T 2019, 'On the relationship between passion, word-of-mouth behaviour and eudaimonic wellbeing', Int. J. Sport Management and Marketing, vol. 19, no. 3/4, pp. 253-267.


Document type: Journal Article
Collection: Journal Articles

Title On the relationship between passion, word-of-mouth behaviour and eudaimonic wellbeing
Author(s) White, C
Yu, T
Year 2019
Journal name Int. J. Sport Management and Marketing
Volume number 19
Issue number 3/4
Start page 253
End page 267
Total pages 15
Publisher Inderscience
Abstract This study proposes a dualistic model of passion, with impacts on positive word-of-mouth (WOM) behaviour and eudaimonic wellbeing. Neither passion nor eudaimonic wellbeing attracts sufficient attention in sport consumer literature, despite their promise in related fields. The parsimonious model, with its strong theoretical justification, reveals that harmonious passion (HP) and obsessive passion (OP) explain substantial variance in both outcome variables. Specifically, higher levels of OP are associated with lower levels of positive WOM, and consumers exhibiting HP tend to be strong, positive WOM ambassadors. In addition, higher levels of eudaimonic wellbeing mitigate adverse effects of OP. Considering the prominent role of passion for people's identity, it offers an attractive segmentation variable
Subject Marketing Management (incl. Strategy and Customer Relations)
Keyword(s) passion
eudaimonia
word-of-mouth behaviour
well-being
DOI - identifier 10.1504/IJSMM.2019.10021368
Copyright notice © 2019 Inderscience Enterprises Ltd.
ISSN 1475-8962
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