Corporate Entrepreneurship through Effectuation Lens - A Case of a Medium Size Fashion Retailer in Vietnam

Nguyen, T and Oliphant, R 2018, 'Corporate Entrepreneurship through Effectuation Lens - A Case of a Medium Size Fashion Retailer in Vietnam', in Paolo Mura, Aaron Tham (ed.) Proceedings of the 6th Annual Conference on Travel and Tourism Research Association Asia Pacific Chapter (TTRA APac 2018), Ho Chi Minh City, Vietnam, 1-3 December 2018, pp. 129-132.


Document type: Conference Paper
Collection: Conference Papers

Title Corporate Entrepreneurship through Effectuation Lens - A Case of a Medium Size Fashion Retailer in Vietnam
Author(s) Nguyen, T
Oliphant, R
Year 2018
Conference name TTRA APac 2018: Travel & Tourism Research in the Global South: Advancing through Cooperation and Collaboration
Conference location Ho Chi Minh City, Vietnam
Conference dates 1-3 December 2018
Proceedings title Proceedings of the 6th Annual Conference on Travel and Tourism Research Association Asia Pacific Chapter (TTRA APac 2018)
Editor(s) Paolo Mura, Aaron Tham
Publisher Travel and Tourism Research Association
Place of publication United States
Start page 129
End page 132
Total pages 4
Abstract This paper compares and contrasts the traditional school of entrepreneurship research that argues that entrepreneurs follow a pre-defined and clear trajectory plan with an alternative explanation (Effectuation theory) that suggests the entrepreneurs target is dynamic and can be modified when new means become available. This study, explores these concepts by evaluating the entrepreneurial thinking and process behind the recent venture of a fashion retailer into the food and beverage sector in Ho Chi Minh City, Vietnam.
Subjects Entrepreneurship
Keyword(s) corporate entrepreneurship
effectuation
Vietnam
Copyright notice © 2018 no part may be reproduced without prior written permission from the publisher.
ISBN 9780994203144
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