Exploring issues concerning staff turnover in a Southeast Asian destination Hotel Group:The Case of Phi Phi Hotel Group Krabi, Thailand

McClelland, R and Huala, T 2018, 'Exploring issues concerning staff turnover in a Southeast Asian destination Hotel Group:The Case of Phi Phi Hotel Group Krabi, Thailand', in Paolo Mura, Aaron Tham (ed.) Proceedings of the 6th Annual Conference on Travel and Tourism Research Association Asia Pacific Chapter (TTRA APac 2018), Ho Chi Minh City, Vietnam, 1-3 December 2018, pp. 93-114.


Document type: Conference Paper
Collection: Conference Papers

Title Exploring issues concerning staff turnover in a Southeast Asian destination Hotel Group:The Case of Phi Phi Hotel Group Krabi, Thailand
Author(s) McClelland, R
Huala, T
Year 2018
Conference name TTRA APac 2018: Travel & Tourism Research in the Global South: Advancing through Cooperation and Collaboration
Conference location Ho Chi Minh City, Vietnam
Conference dates 1-3 December 2018
Proceedings title Proceedings of the 6th Annual Conference on Travel and Tourism Research Association Asia Pacific Chapter (TTRA APac 2018)
Editor(s) Paolo Mura, Aaron Tham
Publisher Travel and Tourism Research Association
Place of publication Ho Chi Minh City, Vietnam
Start page 93
End page 114
Total pages 22
Abstract Phi Phi Islands, are one of Thailand's most prominent natural beauty areas. The larger of the two islands, Phi Phi Don, is the main tourist area, with hotels, accommodation, and nightlife, while the smaller island Phi Phi Lei is completely devoted to a nature reserve. The Phi Phi Hotel Group owns four of the many hotels located on Phi Phi Don. These hotels include the P.P. Palmtree Resort, P.P. Casita, Phi Phi Banyan Villa, and the Phi Phi Hotel. These hotels are located in different areas of Phi Phi Don, offering experiences from the pier side fun of the Phi Phi Hotel to the quiet position of the P.P. Casita in Loh Dalum, which offers an escape from the city. The Phi Phi Hotel Group is planning to expand, but the company has identified problems that should be resolved prior to expansion. One of the biggest problems is a high turnover rate of staff, with estimated turnover of 15% to 35% per year among frontline staff (depending on the department and hotel). Phi Phi Hotel Group managers have identified high turnover rates as a cost center due to constant hiring and training and lower satisfaction levels.
Subjects Impacts of Tourism
Copyright notice © 2018 no part may be reproduced without prior written permission from the publisher.
ISBN 9780994203144
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