The influence of the diffusion of food safety information through social media on consumers' purchase intentions: An empirical study in China

Cui, L, Jiang, H, Deng, H and Zhang, T 2019, 'The influence of the diffusion of food safety information through social media on consumers' purchase intentions: An empirical study in China', Data Technologies and Applications, vol. 53, no. 2, pp. 230-248.


Document type: Journal Article
Collection: Journal Articles

Title The influence of the diffusion of food safety information through social media on consumers' purchase intentions: An empirical study in China
Author(s) Cui, L
Jiang, H
Deng, H
Zhang, T
Year 2019
Journal name Data Technologies and Applications
Volume number 53
Issue number 2
Start page 230
End page 248
Total pages 19
Publisher Emerald Publishing
Abstract Purpose: The purpose of this paper is to investigate how the diffusion of food safety information through social media affects customers purchase intentions in China. This leads to the identification of the critical factors that impact the purchase intention of individual consumer through the diffusion of food safety information using social media in China. Design/methodology/approach: A research model is proposed based on a comprehensive review of the related studies. Such a model is then tested and validated using structural equation modeling based on the survey of 199 individuals who have experience in purchasing food products online while having social media accounts. Findings: The study reveals that friend recommendation and perceived risk directly affect consumers purchase intentions and opinion leader recommendation, quality of information, credibility of information and demand for information indirectly affect consumers purchase intentions through the diffusion of food safety information using social media in China. Originality/value: This study is the first of this kind in China for exploring the critical factors that affect consumers purchase intentions through the diffusion of food safety information using social media. The findings of the study are significant for the government and food enterprises to make a full use of the advantages of social media to improve the communication of food safety information in ensuring the safety of the food supply in China.
Subject Decision Support and Group Support Systems
Keyword(s) food safety information
social media
purchase intentions
consumer behaviour
empirical study
information diffusion
DOI - identifier 10.1108/DTA-05-2018-0046
Copyright notice © Emerald Publishing
ISSN 2514-9288
Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 1 times in Thomson Reuters Web of Science Article | Citations
Altmetric details:
Access Statistics: 10 Abstract Views  -  Detailed Statistics
Created: Fri, 05 Jul 2019, 12:33:00 EST by Catalyst Administrator
© 2014 RMIT Research Repository • Powered by Fez SoftwareContact us