Special WSMC edition paper: What is this thing called money? Economic abuse in young adult relationships

Kutin, J, Reid, M and Russell, R 2019, 'Special WSMC edition paper: What is this thing called money? Economic abuse in young adult relationships', Journal of Social Marketing, vol. 9, no. 1, pp. 111-128.

Document type: Journal Article
Collection: Journal Articles

Title Special WSMC edition paper: What is this thing called money? Economic abuse in young adult relationships
Author(s) Kutin, J
Reid, M
Russell, R
Year 2019
Journal name Journal of Social Marketing
Volume number 9
Issue number 1
Start page 111
End page 128
Total pages 18
Publisher Emerald
Abstract Purpose: This paper aims to investigate how economic abuse manifests in young adult relationships from the perspective of practice experts to inform the role of social marketing in economic abuse prevention. Practitioners were asked for their views on prevention strategies at the individual, relationship, community and societal levels. Design methodology/approach: Twenty-four experts were interviewed using a semi-structured interview schedule. Thematic analysis was undertaken. Findings: Experts reported that young adults experienced economic exploitation, adverse economic entanglement and economic control. Young adults' frame of reference was a challenge for practitioners. Experts believed that more work needed to be done to improve the financial literacy of young adults. Research limitations/implications: Practitioner views provide one side of the story. A separate study has been established interviewing young adults to explore these issues further. Practical implications: The authors argue that prevention and intervention strategies need to focus on young adults who are in their critical relationship formation stage. The identified attitudinal factors present a challenge to policy, prevention and service providers. Originality/value: The authors shift the attention from service engaged women leaving violent relationships to young adults who have not sought assistance from community or domestic violence services. In doing so, they highlight the importance of the relationship formation phase. This paper raises the challenge for social marketers to consider appropriate prevention and intervention programmes for this cohort. Current and future campaigns and programmes need to be designed and evaluated with an economic abuse lens.
Subject Marketing not elsewhere classified
Health Promotion
Keyword(s) Economic abuse
Emerging adulthood
Financial abuse
Intimate partner violence
DOI - identifier 10.1108/JSOCM-03-2018-0028
Copyright notice © 2018, Emerald Publishing Limited
ISSN 2042-6763
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