The Impact of Social Presence and Trust on Customer Loyalty to Social Commerce Websites

Alhulail, H, Dick, M and Abareshi, A 2017, 'The Impact of Social Presence and Trust on Customer Loyalty to Social Commerce Websites', in International Conference Internet Technologies & Society 2017, Sydney, Australia, 11-13 Dec 2017, pp. 137-141.


Document type: Conference Paper
Collection: Conference Papers

Title The Impact of Social Presence and Trust on Customer Loyalty to Social Commerce Websites
Author(s) Alhulail, H
Dick, M
Abareshi, A
Year 2017
Conference name 8th International Conference on Internet Technologies & Society
Conference location Sydney, Australia
Conference dates 11-13 Dec 2017
Proceedings title International Conference Internet Technologies & Society 2017
Publisher International Association for Development of the Information Society (IADIS)
Place of publication Sydney, Australia
Start page 137
End page 141
Total pages 5
Abstract Social commerce (s-commerce) is a new type of electronic commerce (eCommerce) linking shopping and social networking through social media. It is an extension of eCommerce in which a social component serves to allow users to discuss their purchasing decisions. In todays’ competitive business environment, customer loyalty is a significant asset. In the s-commerce context, in recognizing the increasing importance of customer loyalty, many companies have started to implement new functionalities on their websites and develop new social shopping features. However, the societal feature of s-commerce has not been totally understood, nor s-commerce environment influences by trust and social presence (SP). Therefore, the objective of this study is to investigate the impact of SP and trust on customer loyalty to s-commerce. In order to achieve this objective, a quantitative approach will be employed. Data will be collected from s-commerce website users in Australia via web-based survey. Analysis will be performed using Partial Least Squares (PLS-SEM) structural equation modeling technique. This study will contribute to the s-commerce literature through a theoretical framework that shows how the loyalty of customers can be generated in s-commerce websites.
Subjects Information Systems Management
Keyword(s) social commerce
social presence
customer loyalty
trust
Copyright notice © 2017
ISBN 9789898533722
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