Measuring market performance against the back drop of intra organisational change

Walker, R, Slater, R, Callaghan, W, Smyrnios, K and Johnson, L 2004, 'Measuring market performance against the back drop of intra organisational change', Marketing Intelligence and Planning, vol. 22, no. 1, pp. 59-65.


Document type: Journal Article
Collection: Journal Articles

Title Measuring market performance against the back drop of intra organisational change
Author(s) Walker, R
Slater, R
Callaghan, W
Smyrnios, K
Johnson, L
Year 2004
Journal name Marketing Intelligence and Planning
Volume number 22
Issue number 1
Start page 59
End page 65
Total pages 7
Publisher Emerald Group Publishing
Abstract Measuring the financial performance and contribution of marketing activity is a challenge increasingly faced by marketers globally. In this paper, we consider the potential effects of intra-organisational change, particularly employee turnover or ¿churn¿, on the measurable financial performance of an organisation and the ability of an organisation to sustain desired performance. We also discuss implications for research.
Subject Organisational Planning and Management
DOI - identifier 10.1108/02634500410516913
Copyright notice ©Emerald Group Publishing Limited
ISSN 0263-4503
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