Cultural representatives: staff identity at international university branch campuses

Swenddal, H, Nkhoma, M and Gumbley, S 2017, 'Cultural representatives: staff identity at international university branch campuses', in Wachara Chantatub (ed.) Proceedings of the 4th International Conference on Education, Psychology, and Social Sciences (ICEPS 2017), Bangkok, Thailand, 2-4 August 2017, pp. 313-322.


Document type: Conference Paper
Collection: Conference Papers

Title Cultural representatives: staff identity at international university branch campuses
Author(s) Swenddal, H
Nkhoma, M
Gumbley, S
Year 2017
Conference name ICEPS 2017
Conference location Bangkok, Thailand
Conference dates 2-4 August 2017
Proceedings title Proceedings of the 4th International Conference on Education, Psychology, and Social Sciences (ICEPS 2017)
Editor(s) Wachara Chantatub
Publisher Chulalongkorn University
Place of publication Bangkok, Thailand
Start page 313
End page 322
Total pages 10
Abstract International branch campuses (IBCs) are a growing phenomenon in higher education. These overseas outposts of foreign universities transport aspects of the home-campus experienceand the chance to earn a home-campus degreeto satellite locations overseas. There are currently 249 IBCs operating worldwide, with a thriving trend toward parent universities in the U.S., U.K., and Australia opening branch campuses on other continents (Garrett, et al., 2016). These IBCs make a compelling promise to students: the chance to gain an international study abroad experience, while still enjoying the comforts of home. Delivering on this promise is a complex undertaking, requiring leaders to transport not just educational offerings from the home campus, but identity features reflective of its image. The campus facilities, grounds and branded materials are examples of this, as are the IBC staff who interact with its students. Whether sourced from the home campus, host country, or internationally, student-facing staff at overseas campuses must perform the challenging role of representing the home institutionand to some extent, its countryto students. This paper highlights the complexities of performing this representation and suggests principles of identity theory that provide a useful lens for exploring this topic.
Subjects Education not elsewhere classified
Organisational Behaviour
Marketing Management (incl. Strategy and Customer Relations)
Keyword(s) international branch campuses
cultural representation
identity theory
Copyright notice ©
ISSN 2518-2498
Versions
Version Filter Type
Access Statistics: 8 Abstract Views  -  Detailed Statistics
Created: Tue, 06 Aug 2019, 08:28:00 EST by Catalyst Administrator
© 2014 RMIT Research Repository • Powered by Fez SoftwareContact us