Customer relationships strategy: An Australian cattle producers' case

Jie, F 2010, 'Customer relationships strategy: An Australian cattle producers' case', Australian Farm Business Management Journal, vol. 6, no. 2, pp. 97-101.


Document type: Journal Article
Collection: Journal Articles

Title Customer relationships strategy: An Australian cattle producers' case
Author(s) Jie, F
Year 2010
Journal name Australian Farm Business Management Journal
Volume number 6
Issue number 2
Start page 97
End page 101
Total pages 5
Publisher Charles Sturt University
Abstract An analysis of beef supply chains revealed that a strategic focus on beef quality was critical to that part of the chain involving producers. Moreover, beef quality was directly related to customer relationship management. Across the industry, there are a diverse set of customers each with different needs. This means that it is difficult for individual producers to develop a successful approach to customer relationship management without developing a product focus on one or two of these customer segments.
Keyword(s) Supply chains
beef
Australia
customer relationship management
Copyright notice © Charles Sturt University 2010
ISSN 1449-5937
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