Decisive engaging factors in crowd logistics: the case of Chinas takeaway/home delivery industry

Ramanathan, J, Subramanian, N and Abdulrahman, M 2019, 'Decisive engaging factors in crowd logistics: the case of Chinas takeaway/home delivery industry', in K S Pawar, A Potter, H Rogers and C Glock (ed.) Proceedings of the 24th ISL Conference on Supply Chain Networks vs Platforms: Innovations, Challenges and Opportunities (ISL 2019), Würzburg, Germany, 14 - 17 July 2019, pp. 377-383.


Document type: Conference Paper
Collection: Conference Papers

Title Decisive engaging factors in crowd logistics: the case of Chinas takeaway/home delivery industry
Author(s) Ramanathan, J
Subramanian, N
Abdulrahman, M
Year 2019
Conference name ISL 2019
Conference location Würzburg, Germany
Conference dates 14 - 17 July 2019
Proceedings title Proceedings of the 24th ISL Conference on Supply Chain Networks vs Platforms: Innovations, Challenges and Opportunities (ISL 2019)
Editor(s) K S Pawar, A Potter, H Rogers and C Glock
Publisher Nottingham University Business School
Place of publication Nottingham, United Kingdom
Start page 377
End page 383
Total pages 7
Abstract This study examines the role of crowd logistics (CL) in takeaway/home delivery service in the context of food industry in China. A decision model is also proposed to help the decision makers understand the issues in CL holistically in the context of takeaway/home delivery services. We empirically examine the factors that influence private agent participation (attraction and retention) in CL in the context of takeaway/home delivery food market in China. We identify key motivations for web-based self-enrollment by private agent, the enabling skills and perceived risks associated with participation in takeaway/home delivery service. This study finds that the relationship between capability and attractiveness is positive and strong, whereas risk and attractiveness is very weak but positive. Also, it is evident that the main reason for joining CL is for most private agents is the potential for career development rather than economic benefit. Attractiveness to CL is significantly increased when delivery agents see a clear work-life balance in their tasks as part-time workers.
Subjects Road Transportation and Freight Services
Transportation and Freight Services not elsewhere classified
Logistics and Supply Chain Management
Keyword(s) Crowd logistics
home delivery
workforce
China
Copyright notice © Copyright Nottingham University Business School, 2019
ISBN 9780853583295
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