Profitability in the rural bottom of the pyramid markets (BOP) from a business perspective: Evidence from Sri Lanka

Jayawickramarathna, W, Rahman, K, Mulye, R and Fry, T 2019, 'Profitability in the rural bottom of the pyramid markets (BOP) from a business perspective: Evidence from Sri Lanka' in Ramendra Singh (ed.) Bottom of the Pyramid Marketing, Emerald Group Publishing, Croydon, UK, pp. 165-188.


Document type: Book Chapter
Collection: Book Chapters

Title Profitability in the rural bottom of the pyramid markets (BOP) from a business perspective: Evidence from Sri Lanka
Author(s) Jayawickramarathna, W
Rahman, K
Mulye, R
Fry, T
Year 2019
Title of book Bottom of the Pyramid Marketing
Publisher Emerald Group Publishing
Place of publication Croydon, UK
Editor(s) Ramendra Singh
Start page 165
End page 188
Subjects Marketing not elsewhere classified
Summary Not available
Copyright notice ©
ISBN 9781787145566
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Created: Tue, 21 Apr 2020, 13:16:00 EST by Catalyst Administrator
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