Resident attitudes inside Victoria's tourism product regions: A cluster analysis

Inbakaran, R and Jackson, M 2006, 'Resident attitudes inside Victoria's tourism product regions: A cluster analysis', Journal of Hospitality and Tourism Management, vol. 13, no. 1, pp. 59-73.


Document type: Journal Article
Collection: Journal Articles

Title Resident attitudes inside Victoria's tourism product regions: A cluster analysis
Author(s) Inbakaran, R
Jackson, M
Year 2006
Journal name Journal of Hospitality and Tourism Management
Volume number 13
Issue number 1
Start page 59
End page 73
Total pages 15
Publisher Council for Australian University Tourism and Hospitality Education
Abstract In the past two decades, there have been 76 published articles that have segmented tourist samples into clusters (Jackson, Inbakaran, & Schmierer, 2003). The principal aims of such research are to better understand tourist characteristics, to identify key variables that predict tourist behaviours, to assess the value of tourism to an area, to provide knowledge to help develop facilities in designated areas, and to allow tourism marketing to plan strategies such as promotion and product development. In contrast, researchers have appeared to assume that the host population is homogeneous and has a uniform response to an increase in tourist numbers and to future sustainable tourism within the community. This research study used a cluster analysis to segment the host community into four cluster groups. Demographic variables constituted the cluster base. These four cluster groups differed from each other on gender ratio, age, life cycle stage, education, migration status, occupation and current involvement with tourism. A further analysis demonstrated that these cluster groups significantly differed from each other in terms of both attitude towards current tourist numbers and future tourism development. The results of this study are discussed in terms of exploring the underlying causes of both positive and negative attitudes of hosts toward tourism. This research highlights differing attitudes present in various community groups and explores implications for the tourist industry.
Subject Commercial Services not elsewhere classified
Keyword(s) tourism product regions
cluster analysis
tourist behaviours
tourist characteristics
value of tourism
facility development
tourism promotion
tourism marketing
product development
sustainable tourism
ISSN 1447-6770
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