Perceived e-readiness factors in e-commerce adoption: An empirical investigation in a developing country

Molla, A and Licker, P 2005, 'Perceived e-readiness factors in e-commerce adoption: An empirical investigation in a developing country', International Journal of Electronic Commerce, vol. 10, no. 1, pp. 83-110.


Document type: Journal Article
Collection: Journal Articles

Title Perceived e-readiness factors in e-commerce adoption: An empirical investigation in a developing country
Author(s) Molla, A
Licker, P
Year 2005
Journal name International Journal of Electronic Commerce
Volume number 10
Issue number 1
Start page 83
End page 110
Total pages 28
Publisher ME Sharpe
Abstract This study explores the factors that affect e-commerce adoption in a developing country. It proposes a research model, based on perceived organizational e-readiness (POER) and perceived environmental e-readiness (PEER), that encompasses innovational, managerial, organizational, and environmental characteristics as determinants of e-commerce adoption and institutionalization. Based on survey data from 150 businesses in South Africa, it finds that initial e-commerce adoption is explained more by POER than by PEER, but PEER factors and POER commitment and governance variables explain the extent of institutionalization of e-commerce. The model links e-readiness to e-commerce adoption and suggests that a combination of PEER and POER factors affect e-commerce adoption. By implication, a multilevel model is essential to explicate the diffusion of e-commerce in developing countries. The results indicate that firms in developing countries should pay attention to both organizational and environmental considerations when making e-commerce adoption decisions. They also imply that investment in infrastructure development by governments and other agencies should go hand-in-hand with schemes for business development and managerial improvement at the organizational level.
Subject Information Systems Management
ISSN 1086-4415
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