Player transgressions and the management of the sport sponsor relationship

Wilson, B, Stavros, C and Westberg, K 2008, 'Player transgressions and the management of the sport sponsor relationship', Public Relations Review, vol. 34, no. 2, pp. 99-107.

Document type: Journal Article
Collection: Journal Articles

Title Player transgressions and the management of the sport sponsor relationship
Author(s) Wilson, B
Stavros, C
Westberg, K
Year 2008
Journal name Public Relations Review
Volume number 34
Issue number 2
Start page 99
End page 107
Total pages 9
Publisher Elsevier
Abstract Player transgressions in sport relate to on- or off-field incidents that are out of the ordinary and may bring negative repercussions for stakeholders as a result of their association with the team, athlete or sport. Based on a series of depth interviews conducted with executives representing major Australian team-based sporting organizations, this paper outlines the effects that these incidents can have on relationships with sponsors from a sport organization perspective. The findings serve to develop a conceptual model that illustrates that the impact of transgressions is determined by a number of factors, which are discussed. The paper further presents a number of implications for the sport organization's public relations strategy, given that the role of public relations has evolved from primarily a communications focus to a more strategic management of relationships with various publics and stakeholders.
Subject Marketing Management (incl. Strategy and Customer Relations)
Keyword(s) Public relations
sports management
DOI - identifier 10.1016/j.pubrev.2008.03.012
ISSN 0363-8111
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Citation counts: TR Web of Science Citation Count  Cited 33 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 25 times in Scopus Article | Citations
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