E-commerce development in developing countries: profiling change agent roles for SME's

Molla, A and Duncombe, R 2006, 'E-commerce development in developing countries: profiling change agent roles for SME's', International Journal of Entrepreneurship and Innovation, vol. 7, no. 3, pp. 185-196.


Document type: Journal Article
Collection: Journal Articles

Title E-commerce development in developing countries: profiling change agent roles for SME's
Author(s) Molla, A
Duncombe, R
Year 2006
Journal name International Journal of Entrepreneurship and Innovation
Volume number 7
Issue number 3
Start page 185
End page 196
Total pages 12
Publisher IP Publishing
Abstract Using case study evidence collected from Uganda in 2004 and the theoretical lens of change-agent theory, a framework is presented that explains how intermediaries can fulfil an effective role in assisting SMEs to benefit from e-commerce. Findings point towards the influence of multiple change-agents performing distinct roles. Primary change-agents have been identified as playing a lead role in catalysing and intermediating e-commerce, through facilitating market access due to favourable commodity chain positioning, and through solution provision that is tailored to specific SME needs. Secondary change-agents, on the other hand, provide complementary inputs such as technology, training and financial resources. It follows that competency to intervene is defined according to the differing roles that change-agents perform, and that intervention strategies for capacity building should be based upon the requirements of different categories of change-agent. This paper makes a contribution to the theory of e-commerce adoption, as well as providing an assessment framework to assist practitioners in formulating intervention strategies and helping agencies in developing countries.
Subject Interorganisational Information Systems and Web Services
Keyword(s) e-commerce
change-agents
developing countries
ICT
SMEs
ISSN 1465-7503
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