Triple bottom-line capitalism and the third place

Scerri, A 2003, 'Triple bottom-line capitalism and the third place', Arena Journal, vol. 1, no. 20, pp. 57-65.


Document type: Journal Article
Collection: Journal Articles

Title Triple bottom-line capitalism and the third place
Author(s) Scerri, A
Year 2003
Journal name Arena Journal
Volume number 1
Issue number 20
Start page 57
End page 65
Total pages 9
Publisher Arena Printing and Publishing
Abstract [article extract] Prominent in the United States for a number of years and emerging in Britain and Australia recently, Borders Bookstores and Starbucks Coffee Company embody a considerable shift in mainstream business practices. These two firms represent the 'caring, sharing' corporations that now aim to engage what were, until the recent past, 'niche markets'. On entering a typical Borders store, along with the books, magazines and periodicals, recorded music and video goods, we notice areas intended exclusively for browsing and, often--via a joint venture with Starbucks--a cafe for relaxing and meeting informally. Here we find the epitome of the 'Third Place'. The Third Place is neither a part of the 'traditional' local bookshop, nor an aspect of the local soda fountain, corner store or take-away. Veritable reading rooms or salons, where browsing and chattering over a latte constitute a 'scene', Third Places combine a frisson of bohemia and a space for us all to experience the pleasures of self-indulgence and social awareness, states of mind that now echo across the 'triple bottom line'.
Copyright notice COPYRIGHT 2002 Arena Printing and Publications Pty. Ltd.
ISSN 1320-6567
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