Gibbs and the problems of satisfaction and well-being

Schwartz, M 2009, 'Gibbs and the problems of satisfaction and well-being', Business Ethics: A European Review, vol. 18, no. 4, pp. 408-411.

Document type: Journal Article
Collection: Journal Articles

Title Gibbs and the problems of satisfaction and well-being
Author(s) Schwartz, M
Year 2009
Journal name Business Ethics: A European Review
Volume number 18
Issue number 4
Start page 408
End page 411
Total pages 4
Publisher Blackwell Publishing
Abstract This paper responds to a 2004 paper by Paul Gibbs in which he remonstrates that marketing currently has no concern with the notion of well-being; and furthermore that marketing lacks 'an adequate moral grounding'. Gibbs advances the moral expectation that marketers consider not merely satisfying their actual customers, but also consider the well-being of the larger society. However, this paper contemplates whether such an expectation is not due to some confusion by Gibbs between satisfaction and exchange in marketing, and questions whether marketing could pursue such aims.
Subject Business Ethics
Keyword(s) Gibbs
ISSN 0962-8770
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