Who online cares? Web 2.0, social capital and the self-responsiblisation of environmental impact

MacTier, C 2008, 'Who online cares? Web 2.0, social capital and the self-responsiblisation of environmental impact', Communication, Politics and Culture, vol. 41, no. 1, pp. 99-113.


Document type: Journal Article
Collection: Journal Articles

Title Who online cares? Web 2.0, social capital and the self-responsiblisation of environmental impact
Author(s) MacTier, C
Year 2008
Journal name Communication, Politics and Culture
Volume number 41
Issue number 1
Start page 99
End page 113
Total pages 15
Publisher School of Applied
Abstract This article considers the role of new communication technologies in the mechanisms of climate change governance. It documents and describes a number of recent web 2.0 technologies and practices, and their particular affordances, in terms of sociotechnical capital. It draws on notions of governmentality to show how these technologies contribute to the governing of populations through techniques of disciplining, surveillance, normalisation and identity formation; by normalising environmentally and socially responsible attitudes and behaviours and engaging populations in individual and collective action. It argues that while web 2.0 has been co-opted into existing neo-liberal frameworks of climate change governance, it is also being used in ways that can be considered a resistance, or rejection, of this dominant governance approach.
Subject Communication Studies
Keyword(s) Climate change
governmentality
social capital
web 2.0
ISSN 1836-0645
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